EconOffice: datasheet/PDF template

EconOffice: website, home page

Econ 1to1: website, account area login

Challenge

In the first fiscal quarter of 2005, EconOffice was the 4th largest supplier of office products and supplies to the Federal Government. However, their exclusive focus on Federal customers left the company with limited visibility amongst prospective corporate accounts. The challenge for the Mind Inventions’ team was to support EconOffice’s thriving Federal revenue stream by developing the messaging and visual identity to allow for the pursuit of corporate revenue. The program created must be implemented and proven successful within the Greater Tampa Bay Region and extended nationally over time.

Solution

After undertaking an intensive discovery process, it was determined that EconOffice’s strategic market advantage rested in the direct, interpersonal service they provide and their ability to deliver a customized buying experience. This lead to the creation of the company’s Econ 1to1 Strategic Service Promise as the brand identity within the corporate marketplace.

Mi continues to support this new identity with an integrated marketing communications program in pursuit of corporate accounts. Year one’s focus was primarily within the Greater Tampa Bay region, including public relations, Web development and direct marketing. In addition, the development of a new e-commerce Web presence included a separate client portal specifically targeted to delivering individual benefits to Econ 1to1 customers.

Result

EconOffice has received immediate benefits from the integrated marketing communications program developed by Mind Inventions. Within the first three months of solely public and community relations, EconOffice has gained the visibility to acquire five mid-level corporate accounts while gaining traction within many additional prospects. With an e-commerce Web launch and direct marketing program kicking off in the second half of 2005, the company is exceeding aggressive revenue projections for both the corporate sales channel and overall company growth.